About

I'm Sam Tate, a digital experience, UX, and content strategy leader based in Raleigh, North Carolina. For more than a decade, I've helped nonprofit, public-sector, and private-sector organizations build clearer, more accessible, and more effective digital experiences that improve real outcomes for real people.

I came into this work through digital transformation in the public sector, where every technical decision had direct consequences for people trying to get help quickly and clearly. That experience shaped how I lead today: user-centered, practical, and accountable to measurable service outcomes. AI remains an important part of my toolkit, but always in service of better content, better experiences, and better decisions.

At A Glance

• 10+ years leading digital experience and transformation work across nonprofit, government, and enterprise sectors.
• Leads cross-functional teams spanning UX, content, development, analytics, and delivery operations.
• Combines strategy with execution across content systems, accessibility, governance, analytics, and AI adoption.

What I Do

• Lead digital experience strategy across UX, information architecture, content, and accessibility.
• Design and operationalize content governance models, editorial standards, and cross-team workflows.
• Build analytics and reporting ecosystems that help leadership teams make better product and content decisions.
• Guide practical AI adoption with responsible governance aligned to NIST AI RMF and sector policy requirements.
• Translate complex roadmaps into executive decisions teams can fund, prioritize, and deliver.

Current Role

I currently serve as a director-level leader at a national digital agency in Washington, D.C., where I lead digital experience, UX, content strategy, accessibility, analytics, and AI-enabled transformation initiatives for major nonprofits, public institutions, and private-sector organizations.

Selected Outcomes

• Google-published public-sector case study documenting 37% courthouse call-volume reduction and 2M+ citizen interactions.
• Executive enablement and governance programs delivered for national nonprofit leadership teams.
• Large-scale content, web, and analytics ecosystems supporting platforms that serve 10M+ users.

Core Focus Areas

• Digital experience leadership (UX, content strategy, and information architecture)
• Content governance, SEO/AIO strategy, and editorial operations
• Accessibility leadership (WCAG 2.2 and Section 508)
• Analytics infrastructure and executive reporting (GA4, GTM, Looker Studio, Domo)
• AI strategy, responsible governance, and practical adoption

If you'd like to connect on digital experience, UX and content strategy, responsible AI adoption, or transformation work, get in touch here.